Satellite navigation provider, TomTom, launched a Mexico map iPhone application, this week.

Elias Kabeche, Area Director Latin America for TomTom, said that iPhone users in Mexico, "can now benefit from the same easy-to-use and intuitive interface, turn-by-turn spoken navigation and unique routing technology”.

The TomTom app for iPhone 3G and 3GS users includes maps of Mexico from Tele Atlas, and is available to download from the iPhone app store or TomTom website for $59.99.

Features include navigation software with fast route planning and voice instructions, automatic re-routing if a turn is missed and route demo or map of route when trip planning.

The product is easy to use and personalize and has a user interface fully optimized with iPhone. Multiple display options include landscape and portrait navigation view and a night and day color mode for optimized screen visibility in varying light conditions.

Currently, about 30 million portable navigation device owners worldwide use TomTom products.